Yo Gotti signed Youngsta in 2015 to Collective Music Group, the outlet for mixtapes such as I Swear to God, Young & Reckless, and F*ck Everybody, all issued by the end of 2016. As a recording artist, Youngsta got his start with mixtapes, including the Fast Brick series, started in 2012. Youngsta began hosting the parties in 2011 to honor murdered neighborhood youth King Craddy. Prior to his commercial breakthrough, the rapper born Sam Benson was known in his native South Memphis as an emergent artist and as the organizer of the popular McMillan Street block party. His Billboard 200-charting full-length projects, including 2.23 (2018) and Moneybagg Yo collaboration Code Red (2020), alternate between hard tracks for the streets and comparatively lighter jams for parties.

Memphis rapper Blac Youngsta released several independent mixtapes before going nationwide during the late 2010s, signing to Yo Gotti's Collective Music Group as well as major-label Epic.